I’m Pablo Arias, an industrial & UX/UI designer based in Cali, Colombia. I love creating world-class products for companies looking to build pixel-perfect interfaces and experiences, and optimize processes.
Detail-oriented designer with expertise in mobile and web design, leveraging research to drive effective design solutions.
Specialized in strategic and user-friendly designs that can solve complex business problems and drive growth.
Decision-rooted in human psychology to simplify user tasks, optimize time-to-value, and drive customer satisfaction.
Excel at creating standout brands in crowded industries, delivering fresh perspectives and unique differentiators for success.
Over the past 4 years, I've worked in multiple design projects ranging from physical to digital products with a diverse range of clients. I love crafting interfaces that delight users and help businesses grow.
I’ve accumulated the expertise to know what works best—and what doesn’t.
I'm an avid entrepreneur looking to solve problems in the most efficient and attractive way possible.
In 2020, I founded Ellipse, a platform connecting industrial designers with professional opportunities, which in less than 2 years, grew into a thriving community of 150,000+ creatives.
In my spare time I share snippets of my sketches on Instagram.
Hydraplus Competition
Issued by: Tecnoquímicas S.A.
2018
In charge of redesigning the HydraPlus product line bottle, reducing production and manufacturing costs by 33%, expanding its market share and generating a totally new visual identity.
Aldor Competition
Issued by: Comestibles Aldor S.A.
2019
Responsible for the development of an innovative design solution for shelved products that reduced manufacturing costs by 50%, without disrupting the production chain, while being true to the brand identity.
Rimax Competition
Issued by: Plásticos Rimax S.A.S.
2020
In charge of designing a physical product for the care and well-being of pets. Managed to develop a low cost, modular and attractive solution that could disrupt the market.